Something in the water – or the wine!
“Why so?” You may ask. Well, I took a recent tasting at one of the larger wine shops out in Bolingbrook the other day. I’ve done a couple there before, but it’s been a while. So I was looking forward to it. Probably the only thing about it was, and I’ve been writing about this issue for a little while now, that it happened to be an ALL ITALIAN tasting! I guess I should be thankful it wasn’t French – AGAIN!
What I was really excited about were the wines I poured. I’ll get into those in a sec, but for now, I want to comment on the tasting in general. As we progress into the busier season for tastings, that being September through December, I have anticipated a higher attendance than in the past. This was a perfect example of that occurrence. Lots of people! While I don’t benefit from sales, I feel comfortable saying that there were folks buying as well. Of course, with my 40+ years in sales, I like to think that my dazzling repartee helped win them over. No. Okay, how about my imparting copious information about the wines? No, again, huh. Lastly, it HAS TO BE my sparkling personality! I’m going to leave it there….
I guess I need to give credit where credit is due, with the wines I happened to be pouring this day. What made them so interesting, or better yet for my distributor rep, so salable? Of the six I was pouring, they all had a nice flavor and well put together (same as well-made). Price was also an issue, which it so often is. Not cheap, easily in the $15 range, give or take. Two of the wines really helped make this tasting sooo unique and fun. Lest I not forget, the folks attending did their share to help out. Especially given my own belief that I’m much funnier than I am.
The first wine that seemed to be running on all eight cylinders was the Emporium Appassimento. Is What?? Appassimento. It’s an Italian term for drying harvested grapes, traditionally on bamboo racks or straw mats, for a few weeks or up to several months to concentrate the sugars and flavors. Normally used in making Amarone. A reasonably expensive wine made in the Valpolicella Region of Italy using the Corvina Veronese, Rondinella, and Molinara grape varietals. This particular wine was made in the Puglia Region (Heel of the Boot) in Italy and uses Primativo (Italy’s name for Zinfandel) and Negroamero (meaning Black Bitter).
I love Amarone! The concentration of fruit along with a slight hint of earthiness, just makes these wines a joy to drink. Imagine my surprise to be drinking a wine made from this method and not paying in excess of $50 but at a price of ONLY $14.99! Some of the bottles even had their own box! I guess my exuberance paid off, as I explained all this to those arriving at my table and having the wine depart at a breakneck speed. In fact, I sold out within the first hour and a half. For more information, click here for the tech sheet.
How about the second wine?
From the Tuscany Region came this wine called Roxanne. For the older readers out there, this name may have some meaning and an air of recognition. That’s the same tact I took with those sampling wine this day. My first clue was to ask “Who sang a song by that name?” Very important here, WHO SANG THE SONG. I’m talking person not group. If that failed then I would ask “what happens when a bee lands on you and it's unhappy?” Come on all you Baby Boomers, you should know by now.
Answering The Police didn’t qualify. It was a fun sort of game and those younger sometimes made me think of “deer-in-the-headlights” kind of expression. Here’s where I have to fully admit that one very knowledgeable customer bested me. He called out and said “Eddie Murphy!” My first response was to tell him he was wrong, but before I could, he reminded me that Eddie sang an abbreviated version in the movie “48 Hours.” Oh, the horror and my shame at being not correct. That’s the closest I’m coming to using the words “wrong” and “me” being used in the same sentence.
How about the wine? Nice little wine, as I said from Tuscany, made of 80% Sangiovese and 10% each of Merlot and Syrah. Oh, would be good to note as well that, IN FACT, the grapes did come from the property owned by Sting and his wife Trudie Styler, in Tuscany called il Palagio. If you do a little digging, you may find that this wine went by the name of “Message in a Bottle.” Due to Copywriting issues it was renamed here in the states to Roxanne.
One last shout out that I need to make since I’ve been talking about celebrates. Two other wines on my table came from the winery “Bocelli.” That’s the family where the celebrated Opera star Andrea Bocelli hails. In the wine business for over three centuries, and expanding their reach more recently, the Bocelli winery is known for easy drinking wines with wide appeal. That confirmed by the sales once again that day.
I’m hoping for a little more exposure (my Blog - people) as such I also put out a handy dandy little sign and business card holder on the table to promote myself. It seemed to help as I know a number of my cards disappeared. Although I guess folks could have been using them as note cards??