Let me explain.
I had the opportunity the other day to be talking with one of my wine reps that I work for on occasion. For whatever reason, we started talking about wine tastings and the genesis thereof as it relates to all us folks that pour at wine tastings and how things have changed, or maybe not!
Not enough info, yet!
We were talking about how, when I started pouring, I was really into the whole scene. Researching the wines, finding something to make them sound more interesting and, inevitably, to promote sales. I loved it when I could walk away from a tasting and happily report back that I had sold a couple of cases of wine. Remember, I have a sales background so results were everything.
Then, somewhere along the way, while I still researched the wines and spoke cleverly about this wine or that, I started to realize that while there may have been times that my “dialog” was instrumental in the sales effort, nowadays it seems to be much more a matter of price and good ole “do I like it” factors. No problem there, but it does take some “punch” out of the delivery efforts.
I love talking about wine, I love drinking wine and I love educating people about wine. I’ll keep doing it I’m sure till I can no longer, drinking will be till death bed status! It does seem that price has become a more prominent factor. I can understand that. I even try to make sure that some of my “Wine of the Week” selections are value priced. When it comes to the higher end stuff, this is when the “Preaching to the Choir” kicks in. Watching my posts on all the Social Media sites, those higher end wines create more attention to folks like me; wine nerds, snobs, social media types, etc.
For those of you out there that relate, that’s not a dig, and am glad you read my blog, just would be nice if I knew that I was making more of an impact bringing higher quality wine to consumers. Like any consumer-oriented product though, price does matter. I can’t expect everyone to run out and buy that $80 wine even if I can make it sound unavoidable delicious.
I had the same thing brought to my attention many a year ago at the wine shop where I held higher-end tastings, regularly offering those $80 to $150 bottles for people to try but knowing that sales would be “light.” A regular mentioned that they didn’t attend my tastings as often as my wines were “too pricey.” After catching my breath, I remember saying that the purpose of bringing those wines was to allow people to see what those higher-priced wines taste like and that I didn’t expect everyone to grab a bottle. Goes to show you how your own perspective can vary greatly from others.
Doing more tastings in the last two years has cemented my thinking. I love talking about my wines and the wine biz in general, most of those I talk to even appreciate my efforts to educate. In the end, the wines that they walk away with are usually the value-priced wines and ones that, well, they like the best! Not a shocker! It's probably happened this way ever since I started, I just didn't see it clearly.
Well, that’s my story and I’m sticking to it! I’ll still be researching my wines for tastings and I’ll still be looking for interesting details to help “entice” people to buy, but in the long run, I know “I’m just preaching to the choir.”