This "Wine of the Week" is chock full of FIRSTS!
Let's see if I can remember them all. It's the first Australian wine I've reviewed. The first wine that has its' own app. It's the First wine that I've seen that uses "Augmented Reality," more on that to come. The first winery to produce a very interesting video to promote their wine (link will be included later). The first wine to be suggested by someone else and, MOST IMPORTANTLY, that person to be my daughter, MaKala!
As to the first wine from Australia, that actually surprised even me. I loved Aussie wines. I use the past tense as there for a while the wines coming from "Down Under" were they themselves a little down-under in quality. The good news is that they have been making a comeback and more and more wines are once again showing the characteristics of great Australian wine.
First, let me give you some background on what the 19 Crimes refer to. Starting 1783 the British would send people who committed any one of the 19 Crimes listed to serve their sentence in Australia, what was commonly known as "Punishment by Transportation." The winery decided to use a number of those criminals to promote certain wines. Not the first time criminal activity used, think The Prisoner Wine originally from Orin Swift.
Then the winery used Augmented Reality and the winery's own app to go hand in hand. You can buy any of their wines and then after you download their app, it will open a screen with your camera. You position your camera facing the bottle label and, pow, it brings the label to life. I'm not joking. The prisoner starts to speak and it will tell you their particular story. Keep it there for a while as I first thought it had run its course but then continued on. Here's the actual footage from the Cabernet!
The following is the video that the winery created for their website. I am going to say that it should be viewed by those at least of legal drinking age and it does have a couple scenes that might be a little risque.
I'm thinking at this point I'm giving this wine great ratings just because of this technology. Not exactly proper wine etiquette for rating a wine, but, as I've said before, it's my blog so I get to do what I want. However, knowing that my daughter has very good taste in wine, she learned from the best, I decided it also best to actually taste the wine and see just how well she did with her recommendation.
I was pleasantly surprised. True to form for Aussie wines, it did have nice fruit, a little on the darker side (nice touch), without showing some of the jammy notes that you sometimes will get from wines selling for well under $15, I've even seen it under $10. The tannins were soft to help make it easy drinking (some might call it a touch sweet) and the finish had slight spice notes to give it some pizzazz.
My Daughter Did Good!
This is a wine that should be readily available, even possibly in grocery stores. I have a feeling that this technology may start to play a bigger role in wine in the future, but for now, GREAT JOB!